Digital Dopamine — Mankind and Social Media Disorder.

Dated on 11-April-2024.

Without any doubt, we can proudly say that in the last two decades, we have seen tremendous technological advancement in our lives.
Though the Internet became popular in the 1990s -the growth of it multiplied ’n’ times recently — one of the main reasons is the availability of Internet connections especially in India it has tripled and penetrated Rural Areas where once the ordinary post mail takes scores of days to reach the recipient.

Internet opens Globalization or vice-versa especially for countries like India, Bangladesh, Indonesia etc — where global Jobs are outsourced to these countries for various reasons like affordability. India Becoming Global Hub for IT/ITES Services Exports — All thanks to the Internet, we can able to support and deliver projects in cloud desktops and meet the stakeholders In virtual meetings (Zoom/MS Teams/ Other Apps).

Recent Advances in broadband — Network Infrastructures(4G/5G) which pave the way for AI and Augmented Reality will give mankind a new perspective and will shape the future in different ways with more interesting engagements with society.

Of course, the Internet Provides Bread and Butter for many families without any doubt and it also makes fewer human interactions — now most things are done on Platform Applications — Paying Bills, booking tickets and what not!

In the end, it boils down to the “Data” the Hero and Villain — for which all social media apps like Google, Facebook, WhatsApp Twitter etc are competing.

The Services we are getting from them are one half and the other half is data we are providing them for the analytics and suddenly apps start to suggest the product or thing we searched for or looked for on their App -They are an Advertisement company, Duh!

All the Social Apps provide Engagement Mediums like Facebook/Instagram Reels, YouTube Shorts, and TikTok to keep people swiping up and down and make people forget the time at which they started using it.

This Blog is not going to ask you to stop using social media and use the time wisely, here we going to speak on the impact it brings on Individual life and again not everyone’s. only on the peculiar group.

Indeed, today social media has become one of the Branding platforms for a range of businesses especially in business-to-consumer (B2C) Segments, one can reach consumers like you and me without any sweat in social media with a proper branding strategy.

No Doubt that raising social media and OTT platforms has a huge impact on advertisement revenue in Satellite networks.

Influencers :
Here Influencers are the Brand ambassadors for the Products, Apart from Gen Z, i.e. From Boomers to Millennials was used to seeing the big stars in advertisements and there is a craze to buy those products.

When we open social media, take an example — Instagram — once we started to swipe up for the reels without our knowledge we are spending huge time on it, in between we may able to see those influencers selling their products casually by dancing or acting for some sequence which makes the viewers to attracts the Clothing or Cosmetics etc to buy those products. More Dangerous are Fin-Influencers who don’t have much financial knowledge but ask people to Invest money in Financial Products for easy money is more dangerous and those betting Apps to predict Sports winners and card games are driving people crazy to put their hard-earned money and end up losing the money in the majority of the case — that’s how the Algorithm works.

Fin-Influencers without Financial knowledge are way more Dangerous.

This is where the cheap dopamine comes into the picture — watching reels provides the Instant gratification that our hard work won’t give instantly — we have to work like hell to get a stratification but by swiping up and down we get that satisfaction temporarily.

That algorithm shows reels as per our mindset — if you are happy it will present with happy reels, if you are sad then it will show you motivational reels — the type of reels you spend time — the same repeated and gives you the comfort and makes you forget the big picture before us.
This is not the Motivational Blog to wake you up! We are controlled by external agents and companies investing millions to watch the content and also provide the platform to earn money by influencing.

Undoubtedly — If I am going to provide a Product or Service Commercially — Will reach social media for Advertising so it will reach many people.

Apart from Influencing, it also plants insecurities among the youngsters, imposing propaganda for political and personal reasons, and showing a bogus perception of beauty, health and wealth.

If you look very closely there will be a hidden agenda in everything we come across.

Social Media always shows the positive side of an Individual— we humans always want to share the good news with a wider audience than the failures we went through and those are just mere a content with pre-planned setup and their appearance is groomed as per the need — we don’t even get to know the reality of it. Misery is some of us taking these as real and expecting the life should be in the same way.

There is a Quote — “Those who commit to nothing are distracted by everything” — we can commit to ourselves to make us a better version than falling for the time trap. It’s completely ok to use social media but how we allow it to use us matters — use wisely.

Too much of anything is good for nothing.

Ending this blog as Victim.

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For — The FET Quest — Enabling Financial Literacy| DAPS Investments.

Thanks for Spending your valuable time. Have a Great Day.